The holidays are hovering just weeks away—and Small Business Saturday (November 28, 2015) will be here in a flash. I love small businesses! The service is better and most of the time you get to deal directly with the owner.
I was surprised to find that a recent poll stated 57% of small-business owners haven’t heard of this shopping day. And even more concerning to me, 69% of small-business owners said they would not be supporting other small businesses this holiday season.
Here are just three reasons to shop small:
Keep More Money. Why let money slip out of your local area? Keep it in your community. Shopping small keeps over half of every $100 you spend right in your backyard. This positively affects our neighborhoods, schools, safety, roadways and a laundry list of other things. It’s a win for everyone!
Pay it forward. Every small-business owner spends money and time marketing and advertising their brand—but what better way to show others they should be shopping small than by doing it yourself? And supporting fellow small-business owners will likely bring more business to your door. You scratch their back, they’ll scratch yours.
Small Business Saturday: Why let Black Friday and Cyber Monday get all the glory? For the millions of small-business owners that participate in this high holiday of shopping, there are often great deals and offers (just like at big box stores). But shopping small gives you more. Avoid overworked salespeople, obnoxious crowds, and risking life and limb. Instead, opt for better customer service, a unique gift, investing in your community, and your sanity.
If you do shop small this holiday season—snap a pic and tweet it to me @joesbrosteven or any other social media of your choice, with the name of your business and theirs! I'd love to hear your story, I love stories!